Top 10 DTC Ads of This Week

Hey hey,

This week, I am bringing you 10 top-performing DTC ads, each with a ready-to-use template to make boosting your campaigns easier than ever.

Let’s see what's driving results and get your brand noticed.

1. Masterclass

This MasterClass ad features LeVar Burton teaching storytelling, focusing on non-verbal communication as a key storytelling element. The ad is visually engaging as it shows Burton speaking, with the caption "as much a part of the story as the words that I use."

• Type: Image

• Started on: November 2, 2024

• Ended on: November 12, 2024

• Platform: Facebook

• Geography: United States, Canada, United Kingdom, Germany

• Reactions: 4,2,74

• Comments: 164

• Shares: 361

• Headline:
  Learn Non-Verbal Communication

• CTA:
  “Sign Up” button

Reasons why this ad worked:

1. LeVar Burton’s gestures and facial expressions draw attention, showing the importance of non-verbal cues in storytelling.

2. The ad’s caption highlights learning non-verbal communication. It can attract people interested in improving their storytelling abilities.

3. LeVar Burton is well-known and trusted, lending credibility and interest to the ad for those familiar with him.

4. The ad is direct, with a simple line and powerful visuals, making it easy for viewers to understand the message quickly.

2. Allbirds

This Allbirds ad introduces the Tree Runner Go shoes, encouraging people to adopt jet lag as a chance to explore more while wearing comfortable, travel-friendly footwear.

• Type: Image (Carousel)

• Started on: September 10, 2024

• Ended on: October 29, 2024

• Platform: Facebook

• Geography: United States

• Reactions: 95

• Comments: 6

• Shares: 4

• Primary Text:
  Jet lag is an opportunity to see even more. Go with it in the Allbirds... 

• Description:
  Meet the Tree Runner Go

• CTA:
  “Learn More” button

Reasons why this ad worked:

1. The ad targets travelers who value comfort. That aligns the product with an adventurous and active lifestyle.

2. The phrase Go with it motivates viewers to keep exploring and suggests that these shoes are perfect for on-the-go moments.

3. The relaxed scene with the shoes on a suitcase connects with people’s travel routines and makes it relatable for frequent travelers.

4. Allbirds is known for sustainable materials, and using Tree in the product name reinforces its eco-friendly brand image.

5. The minimalist look, focusing on the product and simple text, keeps the message clear and easy to absorb.

3. Rayco

Subscribe to Pro to read the rest.